As the year winds down, it’s time to look back and evaluate how your event investments performed. Event audits aren’t just about reporting numbers; they’re about learning, optimizing, and ensuring that every dollar and hour spent drives measurable results in the future. Here’s how to assess your 2025 event portfolio and build a stronger, more strategic plan for 2026.

Barbara Hutniak, founder of CURA Events gives helpful advice to solution providers as they define their event strategy for conferences, private dinners or prospect & client gatherings. In order to deliver measurable growth, a clear plan including goals and expectations is needed.

The real ROI from events starts after the lights dim—without follow-up, even your hottest leads will quickly cool off.

Allocating an event budget effectively is crucial for maximizing ROI, starting with your business goals and expected event outcomes.

Selecting events that align with your goals and tailoring your sponsorship strategy to resonate with the conference’s theme and audience.

As the conference sponsorship landscape evolves, so do attendee expectations. In 2025, human interaction takes center stage.

This is a critical time to finish strong, maximize Q4 event opportunities, and solidify client relationships.