Why are exclusive events on every solution provider’s radar right now? Because they create space to connect on a more authentic level and build relationships beyond the sales pitch. While conferences are great for visibility, they can be noisy, crowded, and full of competing sponsors and side events. So how do you actually connect with the people who matter? Continue reading to hear more from CURA Events Founder, Barbara Hutniak.

You’ve selected the perfect conference. Your ideal customers are attending, the location aligns with your top markets, and your sponsorship package is locked in. Now it’s time to start pre-event marketing, build excitement that drives results, and turn that investment into real pipeline and engagement.

As we enter the second half of the year, the event calendar heats up with high-impact opportunities for solution providers looking to connect with retail and eCommerce decision-makers. Whether your goal is pipeline acceleration, brand visibility, or thought leadership, these events are where deals and partnerships take shape. Here are five must-attend H2 events—plus CURA’s strategies to help make every dollar count.

Sponsoring conferences and events is a proven strategy to boost visibility, build credibility, and drive real business growth. But standing out in a crowded environment takes more than just showing up with a booth, it demands a smart, strategic approach. At CURA Events, we help brands navigate the event world with precision, creativity, and impact. Here are some Best Practices to keep in mind to help get the most from every opportunity.

As the second half of the year approaches, it’s time to double down on strategy. For solution providers, H2 is packed with opportunity and urgency. Marketing budgets are still available, sales targets need to be hit, and decision-makers are ready to take action. But without a clear plan, even the best sponsorships can fall flat. Here’s how to prepare for H2 events and finish the year with impact through sponsorships driving visibility, pipeline, and real ROI.

The real ROI from events starts after the lights dim—without follow-up, even your hottest leads will quickly cool off.

Hosting or sponsoring small events help forge big connections, boost sales, and enable solution-driven talks with ideal customers.

Solution providers maximize events with strategic planning, brand building, partnerships & lead generation to drive growth & ROI.

Allocating an event budget effectively is crucial for maximizing ROI, starting with your business goals and expected event outcomes.

Solution providers who prioritize thought leadership in 2025 will stand out, build credibility, and become sought-after industry voices.

Selecting events that align with your goals and tailoring your sponsorship strategy to resonate with the conference’s theme and audience.

As the conference sponsorship landscape evolves, so do attendee expectations. In 2025, human interaction takes center stage.

As the year draws to a close, it's the perfect moment for reflecting on the year and looking ahead —an opportunity to pause and appreciate.

Say goodbye to generic giveaways. Create experiential gifts that engage the senses, reflect your brand, and leave clients wanting more.

When attending an event or conference, one of the biggest challenges is attracting. Swag and ethical gifts can leave a lasting impression.

As we approach the end of 2024 and finalize our marketing and event budgets for 2025, the time is now to get involved with NRF Retail’s Big.

This is a critical time to finish strong, maximize Q4 event opportunities, and solidify client relationships.

With eTail Canada just around the corner, this is your final chance to get involved. Interested in securing a sponsorship or attending?