As the year winds down, it’s time to look back and evaluate how your event investments performed. Event audits aren’t just about reporting numbers; they’re about learning, optimizing, and ensuring that every dollar and hour spent drives measurable results in the future. Here’s how to assess your 2025 event portfolio and build a stronger, more strategic plan for 2026.

As we enter the second half of the year, the event calendar heats up with high-impact opportunities for solution providers looking to connect with retail and eCommerce decision-makers. Whether your goal is pipeline acceleration, brand visibility, or thought leadership, these events are where deals and partnerships take shape. Here are five must-attend H2 events—plus CURA’s strategies to help make every dollar count.

As the second half of the year approaches, it’s time to double down on strategy. For solution providers, H2 is packed with opportunity and urgency. Marketing budgets are still available, sales targets need to be hit, and decision-makers are ready to take action. But without a clear plan, even the best sponsorships can fall flat. Here’s how to prepare for H2 events and finish the year with impact through sponsorships driving visibility, pipeline, and real ROI.