As the year winds down, it’s time to look back and evaluate how your event investments performed. Event audits aren’t just about reporting numbers; they’re about learning, optimizing, and ensuring that every dollar and hour spent drives measurable results in the future. Here’s how to assess your 2025 event portfolio and build a stronger, more strategic plan for 2026.

As we head into the final stretch of the year, it’s time to start thinking ahead. 2026 will be here before you know it, and having a clear, actionable event strategy in place is key to setting your business up for success. That’s where CURA Consult comes in. CURA Consult is a personalized event strategy program built to help growing companies design a 2026 plan that aligns with their goals, budget, and growth targets.

At sponsored events, your team setup is just as important as your booth or branding. The right team for event success can prepare and determine whether you simply show up or truly stand out. With the right mix of preparation, clear roles, and motivation, your team can turn an event into a real growth opportunity.

You’ve selected the perfect conference. Your ideal customers are attending, the location aligns with your top markets, and your sponsorship package is locked in. Now it’s time to start pre-event marketing, build excitement that drives results, and turn that investment into real pipeline and engagement.

As we enter the second half of the year, the event calendar heats up with high-impact opportunities for solution providers looking to connect with retail and eCommerce decision-makers. Whether your goal is pipeline acceleration, brand visibility, or thought leadership, these events are where deals and partnerships take shape. Here are five must-attend H2 events—plus CURA’s strategies to help make every dollar count.

As the second half of the year approaches, it’s time to double down on strategy. For solution providers, H2 is packed with opportunity and urgency. Marketing budgets are still available, sales targets need to be hit, and decision-makers are ready to take action. But without a clear plan, even the best sponsorships can fall flat. Here’s how to prepare for H2 events and finish the year with impact through sponsorships driving visibility, pipeline, and real ROI.

Hosting or sponsoring small events help forge big connections, boost sales, and enable solution-driven talks with ideal customers.

Solution providers maximize events with strategic planning, brand building, partnerships & lead generation to drive growth & ROI.

Allocating an event budget effectively is crucial for maximizing ROI, starting with your business goals and expected event outcomes.

As the conference sponsorship landscape evolves, so do attendee expectations. In 2025, human interaction takes center stage.